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Panel Discussion: Moving the Needle Now; Maximizing Short-Term Results

| Lottery

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Panel Discussion: Moving the Needle Now; Maximizing Short-Term Results

We can’t control jackpot rolls and economic trends.  So, what are the levers we can control?  Let’s talk rubber-hits-road issues (like promotional, marketing, sales and distribution and game development strategies) that make a difference to sales right now. How might Lottery’s efforts and resources be channeled for maximum impact and ROI, producing optimal outcomes/results, and driving sales today and this quarter?  How do macro-economic and consumer-spending trends affect lottery player-ship?  How do inflation, higher gasoline prices, or economic hardship in general affect lottery spend?     

Moderator: Ryan Mindell, Deputy Executive Director, Texas Lottery

Panelists:

James Carey, Executive Director, New Jersey Lottery

Max Goldstein
, Vice President Sales – Americas, Carmanah Signs

Gary Grief
, Executive Director, Texas Lottery

Sarah Taylor
, Executive Director, Hoosier Lottery

Brad Thompson
, Vice President Sales & Marketing, Pollard Banknot
e

Panel Discussion: Creating Alignment of Mission, Purpose, and Action

| Owner/Management Structure

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Moderator: Rebecca Paul, President and Chief Executive Officer, Tennessee Education Lottery Corporation; President of the World Lottery Association (WLA)

Panelists: 

Jay Gendron, Chief Operating Officer Global Lottery, IGT

Lynne Roiter
, Secretary General, World Lottery Association; former CEO of Loto-Québec

John Schulz
, President, Americas and Global Instant Products, Scientific Games

Matt Strawn
, President and Chief Executive Officer, Iowa Lottery

Lorne Weil
, Executive Chairman, Inspired Entertainment

Jennifer Westbury, 
Executive Vice President, Sales & Customer Development, Pollard Banknote

Panel Discussion: Customer Relationship Management (CRM)

| Responsible Gaming (CRM)

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"Digital Lottery" (Players Clubs, Loyalty Programs, Second-Chance programs, digital apps and digital strategies) provides the tools that engage the players in the ongoing interactive relationship that moves us from mass-market-segmentation to micro-targeting to forging the one-to-one relationship that is the future of consumer-facing businesses.  Customer Relationship Management (CRM) is the framework that focuses those efforts onto the consumer – not just integrating but harmonizing the variety of "Digital Lottery" initiatives and tools into a holistic/synergistic strategy.  The next generation discussion revolves less around “channels, media, and platforms” and more around the customer, as CRM moves us from the product-driven world of the past to the customer-driven world of the future.

Moderator:

Gretchen Corbin, President & Chief Executive Officer, Georgia Lottery Corporation

Panelists:

Marcus Glasper, Executive Director, Washington Lottery

Merv Huber
, Sr. Director, Digital Growth, Scientific Games

Stefano Monterosso
, Sr. Vice President Global Lottery Product and Sales, IGT

Drew Svitko
, Executive Director, Pennsylvania Lottery

Panel Discussion: iLottery – If We Knew Then What We Know Now

| iLOTTERY - eInstant

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Panel Discussion: iLottery – If We Knew Then What We Know Now

The very first U.S. lottery to sell a game online was Minnesota back in 2010. Since then, and the implementation of twenty more ilotteries, what have proven out to be the relevant insights, advancements, and keys to success? How have our ideas changed over that time – i.e. what might we have done differently if we had a do-over? What are some current assumptions or methods of operations that we can expect to change in the coming years?  How do online casinos and sports betting influence the online players’ journey and otherwise affect the iLottery sector?  How many states will be offering lottery products online two years from now? 

Moderator: John Martin, Director, Maryland Lottery and Gaming

Panelists:

David Barden, President & CEO, New Mexico Lottery

Amy Bergette, 
Vice President, Digital Content Studio, Scientific Games

Brad Cummings, 
Founder & CEO, EQL Games

Mike Lightman
, Chief Commercial Officer, Instant Wing Gaming (IWG)

Julin Shaw
, Sr. Director, Brand Marketing & Business Development, NeoPollard

Frank Suarez
, Executive Director, DC Lottery

Bishop Woosley
, Senior Advisor, Jackpocket

Retail Modernization Panel Moderated by GARY GRIEF, Executive Director, Texas Lottery

| Retail

Moderated by GARY GRIEF, Executive Director, Texas Lottery

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MUSL - Multi-State Lottery Association Panel Moderated by REBECCA PAUL, CEO, Tennessee Lottery & President of the World Lottery Association (WLA)

| Lottery

Moderated by REBECCA PAUL, CEO, Tennessee Lottery & President of the World Lottery Association (WLA) and Founder of Women's Initiative in Lottery Leadership (WILL)

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VIDEO: PGRI interviews Evgeniy Vlasenko, Vice President, MSL State Lottery Ukraine

| Lottery

Click here to watch is the video interview with  Evgeniy Vlasenko, Vice President, MSL State Lottery Ukraine
Paul Jason conducted the zoom interview with Evgeniy Vlasenko on Friday May 13.  Evgeniy has managed MSL State Lottery in Ukraine for the last eleven years, has served on the European Lottery (EL) Executive Committee for the last eight years until 2021, and is a personal friend to myself and so many others in our industry.  He is speaking to us from a safe house in Ukraine.   The miracle of strength, faith, and fortitude of the people of Ukraine inspires awe and admiration in everyone around the world.  We ended up talking more about life in Ukraine and the war with Russia than about the MSL Lottery.  But the MSL Lottery is still operating, and the staff continues to work under extreme circumstances as they try to raise funds to support the resistance effort.   The people of Ukraine are looking forward hopefully to the time that they will be able to begin the process of rebuilding.

 

LOTTERY INDUSTRY STATESPERSON AWARD HONORING LYNNE ROITER

| Lottery

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Lottery Industry Statesperson Award Honoring LYNNE ROITER

Roundtable Discussion In-Store Retail and Lottery Modernize for the next generation of shoppers -Moderator: May Scheve Reardon

| Retail

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Roundtable Discussion In-Store Retail and Lottery Modernize for the next generation of shoppers

Moderator: May Scheve Reardon, Executive Director, Missouri lottery, Chair of Powerball Group

Digital Retail Transformation: Jason Barrs, Vice President, Product Marketing, Carmanah Signs

| Retail

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Digital Retail Transformation: Jason Barrs, Vice President, Product Marketing, Carmanah Signs

Keynote speech: A Year of Records Gretchen Corbin, President & CEO, Georgia Lottery Corporation, President of the North American Association of State & Provincial Lotteries (NASPL)

| Lottery

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-- Keynote speech: A Year of Records Gretchen Corbin, President & CEO, Georgia Lottery Corporation,  President of the North American Association of State & Provincial Lotteries (NASPL)

Welcome to LOTTERY EXPO NASHVILLE - Rebecca Paul

| Owner/Management Structure

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Welcome speech: Rebecca Paul, President & CEO, Tennessee Education Lottery Corporation,

President World Lottery Association, Founder & Chair of Women’s Initiative in Lottery Leadership,

and Co-Host Lottery Expo Nashville


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