Sales/Marketing

Authenticity: is it real or is it marketing? Presented by Michelle Carney, Vice President Global Lottery Marketing, IGT

| Susan Jason | Sales/Marketing

Authenticity: is it real or is it marketing?

Presented by Michelle Carney, Vice President Global Lottery Marketing, IGT

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The Power of Music Presented by Derek Gwaltney, Founder & Chief Executive Officer, Atlas Experiences

| Susan Jason | Sales/Marketing

The Power of Music 

Presented by Derek Gwaltney, Founder & Chief Executive Officer, Atlas Experiences

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Panel Discussion: New player acquisition and player retention in an increasingly competitive games-of-chance market-place

| Susan Jason | Sales/Marketing

PRESENTED at LOTTERY EXPO NASHVILLE 2023 

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Moderator: Gretchen Corbin, President and Chief Executive Officer, Georgia Lottery Corporation

Applying Creativity and Ingenuity to the Messaging Systems that Increase Consumer Awareness of Lottery

| Susan Jason | Sales/Marketing

PRESENTED at LOTTERY EXPO NASHVILLE 2023

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Gregg Edgar, Senior Lottery Consultant, Pro-Lite

How the COVID Pandemic Created the World’s First Lottery-Only Aggregator

| Susan Jason | Sales/Marketing

PRESENTED at LOTTERY EXPO NASHVILLE 2023

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Brad Cummings, Founder & Chief Executive Officer, EQL Games

Wendy Montgomery, Senior Vice President Global Brand, Marketing, and Communications, IGT - Lottery and Consumer Marketing in the Age of The Expectation Economy

| Susan Jason | Sales/Marketing

Lottery and Consumer Marketing in the Age of The Expectation Economy

Wendy Montgomery, Senior Vice President Global Brand, Marketing, and Communications, IGT

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Recorded live @ PGRI's SMART-TECH 2020 Eden Roc Hotel, Miami, Florida March 3-5, 2020

Maggie Fuller, Director of Digital, New York Lottery

| Susan Jason | Sales/Marketing

The Digital Platform Kicks 2nd Chance Draws Into High Gear

Maggie Fuller, Director of Digital, New York Lottery

 

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Recorded live @ PGRI's LOTTERY EXPO NYC 2019 Parklane Hotel, New York City

Jim Poppell, Secretary, Florida Lottery 'What’s Your Why, Part II? Creating the personal connection, which is the only connection that matters'

| Susan Jason | Sales/Marketing

What’s Your Why, Part II? Creating the personal connection, which is the only connection that matters

Jim Poppell, Secretary, Florida Lottery

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Recorded live @ SMART-TECH 2019 February 2019 in Ft. Lauderdale, Florida

Jim Kennedy, Chairman, Lottery, Scientific Games

| Susan Jason | Sales/Marketing

Jim Kennedy

Chairman, Lottery

Scientific Games

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Recorded live @ WLS 2018, November 2018 in Buenos Aires, Argentina

Thomas Markert President Smartplay International, Inc.

| Susan Jason | Sales/Marketing

Thomas Markert

President

Smartplay International, Inc.

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Recorded live @ WLS 2018, November 2018 in Buenos Aires, Argentina

Anthony Edwards, Senior Draw Specialist, DC Lottery & Charitable Games and Tom Markert, President, Smartplay

| Susan Jason | Sales/Marketing

Anthony Edwards, Senior Draw Specialist, DC Lottery & Charitable Games
Tom Markert, President, Smartplay

Creative Ways to Capitalize on Lottery’s Main Marketing Event: The DRAW

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at LOTTERY EXPO NYC in New York City October 22-24, 2018

Panel Discussion: Moderator: Tom Delacenserie, Chief Executive Officer, Kentucky Lottery 'Lottery Modernization So much to do, so little time'

| Susan Jason | Sales/Marketing


Panel Discussion: Lottery Modernization So much to do, so little time. Building the online presence and out-reach; Digitizing and modernizing at Retail, New game development, Cashless payment options, IT and operational upgrades, Etc., Etc. Resources are limited and trade-offs are being made.
How do we compare and assess the ROI of different options and decide where to allocate limited capital and human resources? Do we need an investment strategy or is it more about just “doing the do-able”?
How should Lottery prioritize the long “to-do” list of modernizing initiatives?
How are technology and modernization initiatives making Lottery more accessible and more convenient to play?

Moderator: Tom Delacenserie,
Chief Executive Officer, Kentucky Lottery

Panelists: Andrew Crowe, Vice President, Worldpay Gaming
Derek Gwaltney, Vice President of Marketing and Business Development, Alchemy3
Randall Lex, Vice President Retail Solutions, Scientific Games Corp.
Wendy Montgomery, Senior Vice President, Global Lottery Marketing, IGT
Doug Pollard, Co-Chief Executive Officer, Pollard Banknote

Click here to watch this video recorded LIVE

at LOTTERY EXPO NYC in New York City October 22-24, 2018

Derek Gwaltney, Vice President of Marketing and Business Development, Alchemy3

| Susan Jason | Sales/Marketing

Derek Gwaltney

Vice President of Marketing and Business Development

Alchemy3

The Player Paradox

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at LOTTERY EXPO NYC in New York City October 22-24, 2018

https://pgritalks.com/LOTTERYEXPO2018/Derek%20Gwaltney_2.mp4

Derek Gwaltney Vice President of Marketing and Business Development Alchemy 3

| Susan Jason | Sales/Marketing


Derek Gwaltney
Vice President of Marketing and Business Development
Alchemy 3

Click here to watch this video recorded LIVE at NASPL2018 in Cleveland, OH

Darrell Smith Vice President, Sales & Marketing, SMARTPLAY

| Susan Jason | Sales/Marketing

Turning the Draw into a Social Media and Marketing Event

Darrell Smith Vice President, Sales & Marketing

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James Hutchinson, Senior Vice President Marketing & Product Development, Georgia Lottery Corp.

| Susan Jason | Sales/Marketing

Getting More Mileage from Marketing

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Tracey Cohen Interim Executive Director of the DC Lottery, Innovative Games And Marketing Campaigns That Stretch The Budget

| Susan Jason | Sales/Marketing

Featuring the Community-Focused “Neighborhoods”

and “You Decide” games and the outside the box

marketing tactics of the DC Lottery

CLICK HERE TO WATCH “Neighborhoods”

Modernizing the Lottery at Retail

| Susan Jason | Sales/Marketing

LOTTERY EXPO 2016

Modernizing the Lottery at Retail: Retail is reinventing itself for the modern consumer.  CPG (Consumer Packaged Goods) companies are helping them do it, and we can’t expect them to look out for our interests.  Lottery needs to take the leadership role in this paradigm shift that will end up re-positioning the way products and services are sold at retail.  Too, "convenience" has become the modern consumers' priority.  That that will give rise to a new generation of 21st century convenience stores which should represent an opportunity for Lottery.  How can Lottery apply digital technology to enhance the player experience, how can Lottery create more co-promotions to help retailers achieve their own goals to sell more and drive store-traffic, and how can Lottery otherwise align with the modernization of the retail shopping experience?

Moderator:  Gary Gonder
Chief Branding Officer, Missouri Lottery

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This presentation contains a powerpoint presentation click here to view

Panelists:

Michelle Carney, Vice President, Marketing, IGT

Tracey Cohen, Interim Executive Director, D.C. Lottery and Charitable Gaming Control Board

Tom Dolan, District Sales Manager, Florida Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016  in Miami, Florida September 2016.

 

Max Goldstein Vice President Sales, Carmanah Signs LOTTERY EXPO

| Susan Jason | Sales/Marketing

 

Max Goldstein

Vice President Sales, Carmanah Signs

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This presentation contains Powerpoint Slides click here to view

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016  in Miami, Florida September 2016.

 

Julin Shaw, Senior Manager, Interactive, NeoPollard Interactive

| Susan Jason | Sales/Marketing

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Julin Shaw, Senior Manager, Interactive, NeoPollard Interactive

The Virtuous Circle

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

Ulli Appelbaum Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

| Susan Jason | Sales/Marketing

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Ulli Appelbaum
Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

Using technology to trigger specific behavior and consumer response

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

Keith Cash, Vice President Global CSP Services, Scientific Games Corp.

| Susan Jason | Sales/Marketing

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Keith Cash

Vice President Global CSP Services, Scientific Games Corp.
How Supply Chain Solutions Drive Sales Growth

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

LOTTERY EXPO 2015 Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development

| Susan Jason | Sales/Marketing

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Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development

We know what we want from our retail partners: more focus on the mission to sell Lottery products!   How do we engage big corporate accounts to embrace that mission like we want them to?  Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic, are under-utilized assets that can deliver value to our retail partners and in turn engage our retailer partners in our mission.  It is starting to happen in a big way.  Panelists will discuss initiatives to collaborate with its corporate partners on cross-sell-promotions, innovative new product concepts, and creative promotional strategies to leverage the strengths of lottery for the benefit of its retailers, and vice-versa.   Panelists will also expand on these successes to explore fresh new ideas for how Lottery can develop a more productive relationship with its big corporate accounts.

Moderator:  Rob Wesley, Director of Sales, Virginia Lottery

Panelists:

Mark Hagen, Senior Product Manager, Category Manager Lottery, 7-Eleven Inc.

Angie Saviano, Director, Retail Insights, Scientific Games

Pete Ramsey, Vice President Sales, Kentucky Lottery Corp.

Nikki Orcutt, Deputy Director Marketing, West Virginia Lottery

Adam Perlow, Chief Executive Officer, Hudson Alley Software

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

LOTTERY EXPO 2015 Panel Discussion: Behavioral Economics Applied to Lottery

| Susan Jason | Sales/Marketing

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Ø Panel Discussion: Behavioral Economics Applied to Lottery

There is much talk about “convergence” in the industry.  The easy access to all forms of gaming is contributing to experimentation by the consumers, with consumers migrating from one game category to another.  What can Team Lottery do to ensure that amidst all this migrating, more of them will be migrating back to Lottery than to the other gaming options?  The need to identify and focus on the attributes that make Lottery uniquely appealing to the consumer is greater than ever.  How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?

Ø Moderator: Gary Gonder , Chief Branding Officer, Missouri Lottery

Panelists:

Ulli Appelbaum, Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

Daniel Cage, Chief Executive Officer, Linq3

Susan Golightly, Principal, CODEI Marketing Group

Larry Loss, Executive Vice President, Iowa Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

Linda Turner, Sales Manager, Lottery Division Pro-Lite Lottery Solutions

| Susan Jason | Sales/Marketing

Linda Turner, Sales Manager, Lottery Division

Pro-Lite Lottery Solutions

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This video presentation is brought to you by Public Gaming Research Institute and was recorded at the EL LOTTERIES CONGRESS 2015 June 8-11th Oslo, Norway hosted by NORSK TIPPING Copyright © 2015

LOTTERY EXPO 2015 Shay Wahl Sales and Marketing Manager at Schafer Systems, Inc.

| Susan Jason | Sales/Marketing

Shay Wahl

Sales and Marketing Manager at Schafer Systems, Inc.

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

LOTTERY EXPO 2015 Conference Introduction Paul Jason Chief Executive Officer, Public Gaming Research Institute (PGRI)

| Susan Jason | Sales/Marketing

Paul Jason

Chief Executive Officer, Public Gaming Research Institute (PGRI)

Click here to watch LOTTERY EXPO 2015 Introduction

The theme that has been central to all of our conferences 'Collaboration' cuts to the heart of everything we are doing - the differences that separate us are not nearly as profound as the commonalities that could potentially bring us together.

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015


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