SMART-TECH 2015- Panel Discussion: Reinvigorating the Draw-Games Category -Moderator: Rebecca Hargrove, Chief Executive Officer, Tennessee Education Lottery Corporation and Senior Vice President of the World Lottery Association (WLA)

Panel Discussion: Reinvigorating the Draw-Games Category

What can we do to recapture the magic and growth in the draw games? How can we improve the player experience, perhaps augment the jackpot-driven buyer-motive with other attributes and promotional angles to stimulate consumer interest, and otherwise increase the appeal of the draw-games?

Moderator: Rebecca Hargrove, Chief Executive Officer, Tennessee Education Lottery Corporation and Senior Vice President of the World Lottery Association (WLA)

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Panelists: (left to right)

John Pittman, Vice President Marketing, INTRALOT USA
Terry Presta, Executive Director, Kansas Lottery
Sean Athey, Vice President, Systems Sales, Scientific Games Corp.
Alice Garland, Executive Director, North Carolina Lottery
Dennis Berg, Executive Director, Ohio Lottery
Alice Garland, Executive Director, North Carolina Lottery
Anne Noble, Chief Executive Officer, Connecticut Lottery Corp.
Chuck Strutt, Executive Director, Multi-State Lottery Association

This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2015 at the Marriott Marquis in New York City, March 2035

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SMART-TECH 2015- Panel Discussion: Reinvigorating the Draw-Games Category -Moderator: Rebecca Hargrove, Chief Executive Officer, Tennessee Education Lottery Corporation and Senior Vice President of the World Lottery Association (WLA)