Retail

LOTTERY EXPO 2016

Tom Delacenserie

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Special Work-Group Round-Table Discussion: Making our Lottery Account Management Systems Easier for Retailer
Multi-State Retailers represent an incredible opportunity.  We don’t need new games or transformational innovation to increase sales through this channel.  We just need updated business practices to make it easier for these marketing/distributional powerhouses to do business with us.  Retailers which operate in more than one state need to be able to interact with a standardized set of business-processes that are adopted by all lotteries.  How can the business of managing and exchanging data, producing reports, processing transactions, and the countless other operational processes be further standardized?  How can the application of common standards and other business-process enhancements help our retailers, drive productivity, increase efficiency, reduce costs, and drive sales?

Moderator: Terry Presta, Executive Director, Kansas Lottery Panelists: Debbie Alford, President & Chief Executive Officer, Georgia Lottery

Andrew Crowe, Vice President, Interactive Payments, IGT

Tom Delacenserie, Secretary, Florida Lottery

Alice Garland, Executive Director, North Carolina Lottery

Drew Svitko, Executive Director, Pennsylvania Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

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Panel Discussion: Retail Optimization:  In-Store Marketing and Merchandising
How can Lottery be “up-sold” and otherwise get the attention of, and engage the shopper in the store?  How can Point-of-Sale be improved to capture attention and up-sell Lottery products?  How can technology or POS tools be used to make it easier for the consumer to understand the portfolio of different products and make their selection?  How can Mobile Proximity Marketing be applied to Lottery?

Moderator: Tom Delacenserie, Secretary, Florida Lottery
Panelists:
Wendy Montgomery, Vice President Marketing & Sales, Ontario Gaming & Lottery OLG
Adam Perlow, President & Chief Executive Officer, Hudson Alley Software
John Pittman, Vice President Marketing, INTRALOT USA
Tom Shaheen, Executive Vice President & Chief Policy Officer, Linq3
Jeff Sinacori, Vice President Retail Development, Scientific Games Corp.

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

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Panel Discussion: Retail Optimization:  The outside-the-store Consumer Experience
How can Lottery further optimize its whole eco-system of consumer touch-points (advertising, store POS, digital and social connections, etc.) towards the goal of creating a relationship with the consumer.  How can Lottery do more to leverage its massive online connection to millions of consumers?  How can Lottery do more to build loyalty and engagement by getting players to register, and to use its websites and social media connection to drive traffic to Retail?  How can Lottery leverage that into heightened Retailer motivation and Lottery sales?

Moderator: Gary Gonder, Chief Branding Officer, Missouri Lottery
Panelists:
David Barden, Executive Diector, New Mexico Lottery
Kevin Gass, Vice President, Lottery Gaming, BCLC (British Columbia)
Bill Thorburn, Group Executive – Lotteries (International), Tatts Group Limited

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

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Duncan Malyon

Senior Vice President of North America, Camelot Global

In a world increasingly dominated by technology how can we keep lottery in retail relevant?

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016