Retail

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Panel Discussion: Retail Optimization:  The outside-the-store Consumer Experience
How can Lottery further optimize its whole eco-system of consumer touch-points (advertising, store POS, digital and social connections, etc.) towards the goal of creating a relationship with the consumer.  How can Lottery do more to leverage its massive online connection to millions of consumers?  How can Lottery do more to build loyalty and engagement by getting players to register, and to use its websites and social media connection to drive traffic to Retail?  How can Lottery leverage that into heightened Retailer motivation and Lottery sales?

Moderator: Gary Gonder, Chief Branding Officer, Missouri Lottery
Panelists:
David Barden, Executive Diector, New Mexico Lottery
Kevin Gass, Vice President, Lottery Gaming, BCLC (British Columbia)
Bill Thorburn, Group Executive – Lotteries (International), Tatts Group Limited

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

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Panel Discussion: Retail Optimization:  In-Store Marketing and Merchandising
How can Lottery be “up-sold” and otherwise get the attention of, and engage the shopper in the store?  How can Point-of-Sale be improved to capture attention and up-sell Lottery products?  How can technology or POS tools be used to make it easier for the consumer to understand the portfolio of different products and make their selection?  How can Mobile Proximity Marketing be applied to Lottery?

Moderator: Tom Delacenserie, Secretary, Florida Lottery
Panelists:
Wendy Montgomery, Vice President Marketing & Sales, Ontario Gaming & Lottery OLG
Adam Perlow, President & Chief Executive Officer, Hudson Alley Software
John Pittman, Vice President Marketing, INTRALOT USA
Tom Shaheen, Executive Vice President & Chief Policy Officer, Linq3
Jeff Sinacori, Vice President Retail Development, Scientific Games Corp.

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

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Jonathan Rosen

Senior Vice President, Content, Strategy & Creative Services of Stratacache Retail / Carmanah Signs

Creating a Lottery Experience of the NOW

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

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Duncan Malyon

Senior Vice President of North America, Camelot Global

In a world increasingly dominated by technology how can we keep lottery in retail relevant?

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

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Jay Gendron

Senior Vice President North America Lottery, IGT

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016