SMART-TECH 2012- Nikki Orcutt, Deputy Director Marketing, West Virginia Lottery
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Nikki Orcutt Play styles are converging across multiple channels, but there remains a distinct lottery player profile and the customer-centric approach stays clear and focused on that. Connecting the dots, understanding the lottery player profile, and integrating a coherent brand across multiple channels that include traditional retail, VLT's, internet, and mobile will be key to attracting new customers and sustaining lottery revenues.
This presentation is in multiple parts - click here to watch Part 2 This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2012 in New York City, March 2012. |
