Don Feeney, Research & Planning Director, Minnesota Lottery
Tuesday, 24 April 2012 15:57
Don Feeney Research & Planning Director, Minnesota Lottery
The Internet is not just a new "channel for distribution". The potential to increase incremental sales depends on bringing in new consumer groups. And that depends on rethinking fundamental game design concepts. New research shows that must be done, and reveals some important insights into how we can reshape traditional lottery to appeal to the new i-gaming play style.