Don Feeney, Research & Planning Director, Minnesota Lottery

Tuesday, 24 April 2012 15:57
Print PDF









Don Feeney
Research & Planning Director, Minnesota Lottery

The Internet is not just a new "channel for distribution".  The potential to increase incremental sales depends on bringing in new consumer groups.  And that depends on rethinking fundamental game design concepts.  New research shows that must be done, and reveals some important insights into how we can reshape traditional lottery to appeal to the new i-gaming play style.

This presentation is in multiple parts - click here to watch Part 2

This presentation has a Powerpoint Presentation Please click to view the slides while you watch the movie

This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2012  in New York City, March 2012.

Public Gaming Magazine March/April 2017

Public Gaming Magazine January/February 2017

You are here:   Home The Worldwide lottery industry is about raising funds for good causes.  PGRItalks  (brought to you by PGRI, Public Gaming Research Institute) is devoted to video presentations of top level management running lotteries around the world - sharing ideas for sales, marketing, technology, systems, structures for enhancing and increasing the money raised for each lottery's beneficiary. "Ideas for Good Causes Worth Spreading"  Riveting talks by remarkable people, free to the world.'