You are here:
HomeThe Worldwide lottery industry is about raising funds for good causes.
PGRItalks (brought to you by
PGRI, Public Gaming Research Institute) is devoted to video presentations of top level management running lotteries around the world - sharing ideas for sales,
marketing, technology, systems, structures for enhancing and increasing the
money raised for each lottery's beneficiary. "Ideas for Good Causes Worth Spreading"
Riveting talks by remarkable people, free to the world.'
Don Feeney, Research & Planning Director, Minnesota Lottery
Tuesday, 24 April 2012 15:57
Don Feeney Research & Planning Director, Minnesota Lottery
The Internet is not just a new "channel for distribution". The potential to increase incremental sales depends on bringing in new consumer groups. And that depends on rethinking fundamental game design concepts. New research shows that must be done, and reveals some important insights into how we can reshape traditional lottery to appeal to the new i-gaming play style.