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Panel Discussion: The Future of Lottery Promotions

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Panel Discussion: The Future of Lottery Promotions

The evolution of sports in lottery has included team-themed scratch tickets, on-field promotions at sporting events, and games based on the results of sporting contests (live and virtual). In media, pop culture, and entertainment, Powerball collaborates with Ryan Seacrest and ABC to be a part of the New York New Year’s Eve event.  What other strategies might enable Team Lottery to tap into the popularity of sports, celebrities, TV shows, movies, and pop culture characters and themes?  And how can Lottery’s massive retail footprint (and its off-shoots of smaller points of distribution “PODs”, self-serve vending, and non-traditional POS’s) be better leveraged as a promotional platform as well as distributional channel?   

Moderator: Stephen Durrell, Executive Director, Kansas Lottery

Panelists:

Armando Perez Cruz, Executive Director, Puerto Rico Lottery

Gregg Edgar, Executive Director, Arizona Lottery

​Jordan Garcia​, President​,​ JNA Advertising

Khalid Jones, Principal, The Kolier Group

Amy Morin, Senior Director, Lottery Marketing, IGT

Stephen Ortiz​,​ Director of Sales & Marketing​, The Kansas Lottery

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Lottery Industry Hall of Fame Induction Jim O'Brien

PGRI Lottery Industry North American Hall of Fame Induction Ceremony October 15, 2015 @ NASPL in Dallas Texas

Jim O'Brien Click here to watch
Strategic Marketing Vice President, Scientific Games Corporation

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at NASPL 2015, Dallas, Texas  Copyright © 2015

 

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Lottery Industry Hall of Fame Induction Doug Pollard

PGRI Lottery Industry North American Hall of Fame Induction Ceremony October 15, 2015 @ NASPL in Dallas Texas

Doug Pollard Click here to watch
 Co-Chief Executive Officer, Pollard Banknote Limited

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at NASPL 2015, Dallas, Texas  Copyright © 2015

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Lottery Industry Hall of Fame Induction Tom Shaheen

PGRI Lottery Industry North American Hall of Fame Induction Ceremony October 15, 2015 @ NASPL in Dallas Texas

Tom Shaheen Click here to watch
Executive Vice President, LINQ3

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at NASPL 2015, Dallas, Texas  Copyright © 2015

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Lottery Industry Hall of Fame Induction Jay Gendron

PGRI Lottery Industry North American Hall of Fame Induction Ceremony October 15, 2015 @ NASPL in Dallas Texas

Jay Gendron Click here to watch
Senior Vice President, North America, IGT

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at NASPL 2015, Dallas, Texas  Copyright © 2015

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