· Panel Discussion: Consumers, Retailers, and Lottery Operators all join together to create a Utopia where everyone’s needs are met
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What would that look like? What are the consumer shopping trends and expectations that will drive Retailer actions to meet those expectations? And how is Lottery aligning with Retailer actions to meet consumer demand for digitizing the shopping experience, for alternative ways to execute transactions (i.e. non-cash, Mobile Wallet, etc.), for innovation of POS’s and in-store messaging and consumer engagement strategies, etc.? Let’s have a frank discussion about consumer and industry trends, the limitations of Lottery to align with those trends, how to overcome those limitations or at least isolate and focus on some actionable ways for Lottery to meet the needs of modern retailing and consumer expectations. This discussion is not about the games themselves but about the in-store consumer shopping experience.
Moderator: Jeff Anderson, Executive Director, Idaho Lottery
Panelists:
Sean Athey, Vice President System Sales, Scientific Games Corporation
Jon-Paul Bussoli, Vice President, Product Development, Carmanah Signs
Paula Otto, Executive Director, Virginia Lottery
Pall Palsson, Senior Product Marketing Director, NOVOMATIC Lottery Solutions
This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2017 in New York City, March 2017.
The Worldwide lottery industry is about raising funds for good causes.
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