Public Gaming Magazine March/April 2017

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Public Gaming Magazine

Sales/Marketing
Darrell Smith Vice President, Sales & Marketing, SMARTPLAY PDF Print E-mail
Friday, 11 May 2018 16:22

Turning the Draw into a Social Media and Marketing Event

Darrell Smith Vice President, Sales & Marketing

CLICK HERE TO WATCH

 
James Hutchinson, Senior Vice President Marketing & Product Development, Georgia Lottery Corp. PDF Print E-mail
Saturday, 16 December 2017 02:18

Getting More Mileage from Marketing

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Tracey Cohen Interim Executive Director of the DC Lottery, Innovative Games And Marketing Campaigns That Stretch The Budget PDF Print E-mail
Friday, 14 July 2017 15:51

Featuring the Community-Focused “Neighborhoods”

and “You Decide” games and the outside the box

marketing tactics of the DC Lottery

CLICK HERE TO WATCH “Neighborhoods”

 
Modernizing the Lottery at Retail PDF Print E-mail
Monday, 24 October 2016 22:35

LOTTERY EXPO 2016

Modernizing the Lottery at Retail: Retail is reinventing itself for the modern consumer.  CPG (Consumer Packaged Goods) companies are helping them do it, and we can’t expect them to look out for our interests.  Lottery needs to take the leadership role in this paradigm shift that will end up re-positioning the way products and services are sold at retail.  Too, "convenience" has become the modern consumers' priority.  That that will give rise to a new generation of 21st century convenience stores which should represent an opportunity for Lottery.  How can Lottery apply digital technology to enhance the player experience, how can Lottery create more co-promotions to help retailers achieve their own goals to sell more and drive store-traffic, and how can Lottery otherwise align with the modernization of the retail shopping experience?

Moderator:  Gary Gonder
Chief Branding Officer, Missouri Lottery

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This presentation contains a powerpoint presentation click here to view

Panelists:

Michelle Carney, Vice President, Marketing, IGT

Tracey Cohen, Interim Executive Director, D.C. Lottery and Charitable Gaming Control Board

Tom Dolan, District Sales Manager, Florida Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016  in Miami, Florida September 2016.

 

 
Max Goldstein Vice President Sales, Carmanah Signs PDF Print E-mail
Sunday, 16 October 2016 19:03

 

Max Goldstein

Vice President Sales, Carmanah Signs

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This presentation contains Powerpoint Slides click here to view

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016  in Miami, Florida September 2016.

 

 
Julin Shaw, Senior Manager, Interactive, NeoPollard Interactive PDF Print E-mail
Monday, 09 May 2016 00:14

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Julin Shaw, Senior Manager, Interactive, NeoPollard Interactive

The Virtuous Circle

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

 
Ulli Appelbaum Brand Consultant & Founder, First The Trousers Then The Shoes Inc. PDF Print E-mail
Sunday, 08 May 2016 23:23

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Ulli Appelbaum
Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

Using technology to trigger specific behavior and consumer response

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016
 
Keith Cash, Vice President Global CSP Services, Scientific Games Corp. PDF Print E-mail
Wednesday, 04 May 2016 21:25

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Keith Cash

Vice President Global CSP Services, Scientific Games Corp.
How Supply Chain Solutions Drive Sales Growth

Click here to download the Powerpoint slides

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

 
LOTTERY EXPO 2015 Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development PDF Print E-mail
Thursday, 29 October 2015 22:47

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Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development

We know what we want from our retail partners: more focus on the mission to sell Lottery products!   How do we engage big corporate accounts to embrace that mission like we want them to?  Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic, are under-utilized assets that can deliver value to our retail partners and in turn engage our retailer partners in our mission.  It is starting to happen in a big way.  Panelists will discuss initiatives to collaborate with its corporate partners on cross-sell-promotions, innovative new product concepts, and creative promotional strategies to leverage the strengths of lottery for the benefit of its retailers, and vice-versa.   Panelists will also expand on these successes to explore fresh new ideas for how Lottery can develop a more productive relationship with its big corporate accounts.

Moderator:  Rob Wesley, Director of Sales, Virginia Lottery

Panelists:

Mark Hagen, Senior Product Manager, Category Manager Lottery, 7-Eleven Inc.

Angie Saviano, Director, Retail Insights, Scientific Games

Pete Ramsey, Vice President Sales, Kentucky Lottery Corp.

Nikki Orcutt, Deputy Director Marketing, West Virginia Lottery

Adam Perlow, Chief Executive Officer, Hudson Alley Software

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015
 
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