The Worldwide lottery industry is about raising funds for good causes.  PGRItalks  (brought to you by PGRI, Public Gaming Research Institute) is devoted to video presentations of top level management running lotteries around the world - sharing ideas for sales, marketing, technology, systems, structures for enhancing and increasing the money raised for each lottery's beneficiary. "Ideas for Good Causes Worth Spreading"  Riveting talks by remarkable people, free to the world.'
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Sales/Marketing

Darrell Smith Vice President Marketing SMARTPLAY International

Monday, 15 October 2018 21:48
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Darrell Smith
Vice President Marketing
SMARTPLAY International

Click here to watch this video recorded LIVE at NASPL2018 in Cleveland, OH

 

Darrell Smith VP Sales & Marketing Smartplay International, Inc.

Friday, 12 October 2018 23:08
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Darrell Smith
VP Sales & Marketing
Smartplay International, Inc.

Click here to watch this video recorded LIVE at NASPL2018 in Cleveland, OH

 

Derek Gwaltney Director of Marketing and Business Development Alchemy 3

Friday, 12 October 2018 18:59
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Derek Gwaltney
Vice President of Marketing and Business Development
Alchemy 3

Click here to watch this video recorded LIVE at NASPL2018 in Cleveland, OH

 

Darrell Smith Vice President, Sales & Marketing, SMARTPLAY

Friday, 11 May 2018 16:22
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Turning the Draw into a Social Media and Marketing Event

Darrell Smith Vice President, Sales & Marketing

CLICK HERE TO WATCH

 

James Hutchinson, Senior Vice President Marketing & Product Development, Georgia Lottery Corp.

Saturday, 16 December 2017 02:18
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Getting More Mileage from Marketing

CLICK HERE TO WATCH

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Tracey Cohen Interim Executive Director of the DC Lottery, Innovative Games And Marketing Campaigns That Stretch The Budget

Friday, 14 July 2017 15:51
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Featuring the Community-Focused “Neighborhoods”

and “You Decide” games and the outside the box

marketing tactics of the DC Lottery

CLICK HERE TO WATCH “Neighborhoods”

 

Modernizing the Lottery at Retail

Monday, 24 October 2016 22:35
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LOTTERY EXPO 2016

Modernizing the Lottery at Retail: Retail is reinventing itself for the modern consumer.  CPG (Consumer Packaged Goods) companies are helping them do it, and we can’t expect them to look out for our interests.  Lottery needs to take the leadership role in this paradigm shift that will end up re-positioning the way products and services are sold at retail.  Too, "convenience" has become the modern consumers' priority.  That that will give rise to a new generation of 21st century convenience stores which should represent an opportunity for Lottery.  How can Lottery apply digital technology to enhance the player experience, how can Lottery create more co-promotions to help retailers achieve their own goals to sell more and drive store-traffic, and how can Lottery otherwise align with the modernization of the retail shopping experience?

Moderator:  Gary Gonder
Chief Branding Officer, Missouri Lottery

Click here to watch

 

This presentation contains a powerpoint presentation click here to view

Panelists:

Michelle Carney, Vice President, Marketing, IGT

Tracey Cohen, Interim Executive Director, D.C. Lottery and Charitable Gaming Control Board

Tom Dolan, District Sales Manager, Florida Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016  in Miami, Florida September 2016.

 

 

Max Goldstein Vice President Sales, Carmanah Signs

Sunday, 16 October 2016 19:03
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Max Goldstein

Vice President Sales, Carmanah Signs

Click here to watch

This presentation contains Powerpoint Slides click here to view

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016  in Miami, Florida September 2016.

 

 

Julin Shaw, Senior Manager, Interactive, NeoPollard Interactive

Monday, 09 May 2016 00:14
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Click here to watch

Julin Shaw, Senior Manager, Interactive, NeoPollard Interactive

The Virtuous Circle

Click here to download the Powerpoint slides

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

 

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