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Anthony Edwards, Senior Draw Specialist, DC Lottery & Charitable Games and Tom Markert, President, Smartplay

Tuesday, 11 December 2018 18:15
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Anthony Edwards, Senior Draw Specialist, DC Lottery & Charitable Games
Tom Markert, President, Smartplay

Creative Ways to Capitalize on Lottery’s Main Marketing Event: The DRAW

Click here to watch this video recorded LIVE

at LOTTERY EXPO NYC in New York City October 22-24, 2018

 

Panel Discussion: Moderator: Tom Delacenserie, Chief Executive Officer, Kentucky Lottery 'Lottery Modernization So much to do, so little time'

Tuesday, 04 December 2018 21:27
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Panel Discussion: Lottery Modernization So much to do, so little time. Building the online presence and out-reach; Digitizing and modernizing at Retail, New game development, Cashless payment options, IT and operational upgrades, Etc., Etc. Resources are limited and trade-offs are being made.
How do we compare and assess the ROI of different options and decide where to allocate limited capital and human resources? Do we need an investment strategy or is it more about just “doing the do-able”?
How should Lottery prioritize the long “to-do” list of modernizing initiatives?
How are technology and modernization initiatives making Lottery more accessible and more convenient to play?

Moderator: Tom Delacenserie,
Chief Executive Officer, Kentucky Lottery

Panelists: Andrew Crowe, Vice President, Worldpay Gaming
Derek Gwaltney, Vice President of Marketing and Business Development, Alchemy3
Randall Lex, Vice President Retail Solutions, Scientific Games Corp.
Wendy Montgomery, Senior Vice President, Global Lottery Marketing, IGT
Doug Pollard, Co-Chief Executive Officer, Pollard Banknote

Click here to watch this video recorded LIVE

at LOTTERY EXPO NYC in New York City October 22-24, 2018

 

Derek Gwaltney, Vice President of Marketing and Business Development, Alchemy3

Tuesday, 04 December 2018 21:00
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Derek Gwaltney

Vice President of Marketing and Business Development

Alchemy3

The Player Paradox

Click here to watch this video recorded LIVE

at LOTTERY EXPO NYC in New York City October 22-24, 2018

http://www.pgritalks.com/LOTTERYEXPO2018/Derek%20Gwaltney_2.mp4

 

Darrell Smith VP Sales & Marketing Smartplay International, Inc.

Friday, 12 October 2018 23:08
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Darrell Smith
VP Sales & Marketing
Smartplay International, Inc.

Click here to watch this video recorded LIVE at NASPL2018 in Cleveland, OH

 

Derek Gwaltney Vice President of Marketing and Business Development Alchemy 3

Friday, 12 October 2018 18:59
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Derek Gwaltney
Vice President of Marketing and Business Development
Alchemy 3

Click here to watch this video recorded LIVE at NASPL2018 in Cleveland, OH

 

Darrell Smith Vice President, Sales & Marketing, SMARTPLAY

Friday, 11 May 2018 16:22
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Turning the Draw into a Social Media and Marketing Event

Darrell Smith Vice President, Sales & Marketing

CLICK HERE TO WATCH

 

James Hutchinson, Senior Vice President Marketing & Product Development, Georgia Lottery Corp.

Saturday, 16 December 2017 02:18
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Getting More Mileage from Marketing

CLICK HERE TO WATCH

=====================

 

Tracey Cohen Interim Executive Director of the DC Lottery, Innovative Games And Marketing Campaigns That Stretch The Budget

Friday, 14 July 2017 15:51
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Featuring the Community-Focused “Neighborhoods”

and “You Decide” games and the outside the box

marketing tactics of the DC Lottery

CLICK HERE TO WATCH “Neighborhoods”

 

Modernizing the Lottery at Retail

Monday, 24 October 2016 22:35
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LOTTERY EXPO 2016

Modernizing the Lottery at Retail: Retail is reinventing itself for the modern consumer.  CPG (Consumer Packaged Goods) companies are helping them do it, and we can’t expect them to look out for our interests.  Lottery needs to take the leadership role in this paradigm shift that will end up re-positioning the way products and services are sold at retail.  Too, "convenience" has become the modern consumers' priority.  That that will give rise to a new generation of 21st century convenience stores which should represent an opportunity for Lottery.  How can Lottery apply digital technology to enhance the player experience, how can Lottery create more co-promotions to help retailers achieve their own goals to sell more and drive store-traffic, and how can Lottery otherwise align with the modernization of the retail shopping experience?

Moderator:  Gary Gonder
Chief Branding Officer, Missouri Lottery

Click here to watch

 

This presentation contains a powerpoint presentation click here to view

Panelists:

Michelle Carney, Vice President, Marketing, IGT

Tracey Cohen, Interim Executive Director, D.C. Lottery and Charitable Gaming Control Board

Tom Dolan, District Sales Manager, Florida Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016  in Miami, Florida September 2016.

 

 


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