You are here:   Home Sales/Marketing The Worldwide lottery industry is about raising funds for good causes.  PGRItalks  (brought to you by PGRI, Public Gaming Research Institute) is devoted to video presentations of top level management running lotteries around the world - sharing ideas for sales, marketing, technology, systems, structures for enhancing and increasing the money raised for each lottery's beneficiary. "Ideas for Good Causes Worth Spreading"  Riveting talks by remarkable people, free to the world.'
Sales/Marketing

Modernizing the Lottery at Retail

Monday, 24 October 2016 22:35
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Modernizing the Lottery at Retail: Retail is reinventing itself for the modern consumer.  CPG (Consumer Packaged Goods) companies are helping them do it, and we can’t expect them to look out for our interests.  Lottery needs to take the leadership role in this paradigm shift that will end up re-positioning the way products and services are sold at retail.  Too, "convenience" has become the modern consumers' priority.  That that will give rise to a new generation of 21st century convenience stores which should represent an opportunity for Lottery.  How can Lottery apply digital technology to enhance the player experience, how can Lottery create more co-promotions to help retailers achieve their own goals to sell more and drive store-traffic, and how can Lottery otherwise align with the modernization of the retail shopping experience?

Moderator:  Gary Gonder
Chief Branding Officer, Missouri Lottery

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Panelists:

Michelle Carney, Vice President, Marketing, IGT

Tracey Cohen, Interim Executive Director, D.C. Lottery and Charitable Gaming Control Board

Tom Dolan, District Sales Manager, Florida Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016  in Miami, Florida September 2016.

 

 

Max Goldstein Vice President Sales, Carmanah Signs

Sunday, 16 October 2016 19:03
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Max Goldstein

Vice President Sales, Carmanah Signs

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This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016  in Miami, Florida September 2016.

 

 

Julin Shaw, Senior Manager, Interactive, NeoPollard Interactive

Monday, 09 May 2016 00:14
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Julin Shaw, Senior Manager, Interactive, NeoPollard Interactive

The Virtuous Circle

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

 

Ulli Appelbaum Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

Sunday, 08 May 2016 23:23
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Ulli Appelbaum
Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

Using technology to trigger specific behavior and consumer response

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016
 

Keith Cash, Vice President Global CSP Services, Scientific Games Corp.

Wednesday, 04 May 2016 21:25
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Keith Cash

Vice President Global CSP Services, Scientific Games Corp.
How Supply Chain Solutions Drive Sales Growth

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

 

LOTTERY EXPO 2015 Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development

Thursday, 29 October 2015 22:47
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Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development

We know what we want from our retail partners: more focus on the mission to sell Lottery products!   How do we engage big corporate accounts to embrace that mission like we want them to?  Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic, are under-utilized assets that can deliver value to our retail partners and in turn engage our retailer partners in our mission.  It is starting to happen in a big way.  Panelists will discuss initiatives to collaborate with its corporate partners on cross-sell-promotions, innovative new product concepts, and creative promotional strategies to leverage the strengths of lottery for the benefit of its retailers, and vice-versa.   Panelists will also expand on these successes to explore fresh new ideas for how Lottery can develop a more productive relationship with its big corporate accounts.

Moderator:  Rob Wesley, Director of Sales, Virginia Lottery

Panelists:

Mark Hagen, Senior Product Manager, Category Manager Lottery, 7-Eleven Inc.

Angie Saviano, Director, Retail Insights, Scientific Games

Pete Ramsey, Vice President Sales, Kentucky Lottery Corp.

Nikki Orcutt, Deputy Director Marketing, West Virginia Lottery

Adam Perlow, Chief Executive Officer, Hudson Alley Software

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015
 

LOTTERY EXPO 2015 Panel Discussion: Behavioral Economics Applied to Lottery

Thursday, 29 October 2015 22:00
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Ø Panel Discussion: Behavioral Economics Applied to Lottery

There is much talk about “convergence” in the industry.  The easy access to all forms of gaming is contributing to experimentation by the consumers, with consumers migrating from one game category to another.  What can Team Lottery do to ensure that amidst all this migrating, more of them will be migrating back to Lottery than to the other gaming options?  The need to identify and focus on the attributes that make Lottery uniquely appealing to the consumer is greater than ever.  How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?

Ø Moderator: Gary Gonder , Chief Branding Officer, Missouri Lottery

Panelists:

Ulli Appelbaum, Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

Daniel Cage, Chief Executive Officer, Linq3

Susan Golightly, Principal, CODEI Marketing Group

Larry Loss, Executive Vice President, Iowa Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

Linda Turner, Sales Manager, Lottery Division Pro-Lite Lottery Solutions

Wednesday, 28 October 2015 01:00
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Linda Turner, Sales Manager, Lottery Division

Pro-Lite Lottery Solutions

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This video presentation is brought to you by Public Gaming Research Institute and was recorded at the EL LOTTERIES CONGRESS 2015 June 8-11th Oslo, Norway hosted by NORSK TIPPING Copyright © 2015

 

LOTTERY EXPO 2015 Shay Wahl Sales and Marketing Manager at Schafer Systems, Inc.

Saturday, 26 September 2015 23:28
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Shay Wahl

Sales and Marketing Manager at Schafer Systems, Inc.

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 


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