Banner
Sales/Marketing

Darrell Smith Vice President, Sales & Marketing, SMARTPLAY

Friday, 11 May 2018 16:22
Print PDF

Turning the Draw into a Social Media and Marketing Event

Darrell Smith Vice President, Sales & Marketing

CLICK HERE TO WATCH

 

James Hutchinson, Senior Vice President Marketing & Product Development, Georgia Lottery Corp.

Saturday, 16 December 2017 02:18
Print PDF

Getting More Mileage from Marketing

CLICK HERE TO WATCH

=====================

 

Tracey Cohen Interim Executive Director of the DC Lottery, Innovative Games And Marketing Campaigns That Stretch The Budget

Friday, 14 July 2017 15:51
Print PDF

Featuring the Community-Focused “Neighborhoods”

and “You Decide” games and the outside the box

marketing tactics of the DC Lottery

CLICK HERE TO WATCH “Neighborhoods”

 

Modernizing the Lottery at Retail

Monday, 24 October 2016 22:35
Print PDF

LOTTERY EXPO 2016

Modernizing the Lottery at Retail: Retail is reinventing itself for the modern consumer.  CPG (Consumer Packaged Goods) companies are helping them do it, and we can’t expect them to look out for our interests.  Lottery needs to take the leadership role in this paradigm shift that will end up re-positioning the way products and services are sold at retail.  Too, "convenience" has become the modern consumers' priority.  That that will give rise to a new generation of 21st century convenience stores which should represent an opportunity for Lottery.  How can Lottery apply digital technology to enhance the player experience, how can Lottery create more co-promotions to help retailers achieve their own goals to sell more and drive store-traffic, and how can Lottery otherwise align with the modernization of the retail shopping experience?

Moderator:  Gary Gonder
Chief Branding Officer, Missouri Lottery

Click here to watch

 

This presentation contains a powerpoint presentation click here to view

Panelists:

Michelle Carney, Vice President, Marketing, IGT

Tracey Cohen, Interim Executive Director, D.C. Lottery and Charitable Gaming Control Board

Tom Dolan, District Sales Manager, Florida Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016  in Miami, Florida September 2016.

 

 

Max Goldstein Vice President Sales, Carmanah Signs

Sunday, 16 October 2016 19:03
Print PDF

 

Max Goldstein

Vice President Sales, Carmanah Signs

Click here to watch

This presentation contains Powerpoint Slides click here to view

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016  in Miami, Florida September 2016.

 

 


Page 2 of 17

Main Menu

Banner

Public Gaming Magazine November/December 2018

Public Gaming Magazine January/February 2017

Banner

125 x 125 banners

Retail

John White, Deputy Director Finance, New Jersey Lottery
John White Deputy Director Finance ...
Art Kiuttu, Senior Vice President, Lazlo
Art Kiuttu Senior Vice President L...
Max Goldstein, Vice President Sales, Carmanah Signs
Max Goldstein Vice President Sales ...
Mark Smith, Chief Marketing Officer, Linq3
Mark Smith Chief Marketing Officer ...
Andrew Crowe, Vice President, Worldpay Gaming
Andrew Crowe Vice President Worldp...
Sherry Soard Vending Solutions Manager INTRALOT US
Sherry Soard Vending Solutions Manage...

Technology

Legal