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Sales/Marketing

Julin Shaw, Senior Manager, Interactive, NeoPollard Interactive

Monday, 09 May 2016 00:14
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Julin Shaw, Senior Manager, Interactive, NeoPollard Interactive

The Virtuous Circle

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

 

Ulli Appelbaum Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

Sunday, 08 May 2016 23:23
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Ulli Appelbaum
Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

Using technology to trigger specific behavior and consumer response

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016
 

Keith Cash, Vice President Global CSP Services, Scientific Games Corp.

Wednesday, 04 May 2016 21:25
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Keith Cash

Vice President Global CSP Services, Scientific Games Corp.
How Supply Chain Solutions Drive Sales Growth

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

 

LOTTERY EXPO 2015 Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development

Thursday, 29 October 2015 22:47
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Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development

We know what we want from our retail partners: more focus on the mission to sell Lottery products!   How do we engage big corporate accounts to embrace that mission like we want them to?  Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic, are under-utilized assets that can deliver value to our retail partners and in turn engage our retailer partners in our mission.  It is starting to happen in a big way.  Panelists will discuss initiatives to collaborate with its corporate partners on cross-sell-promotions, innovative new product concepts, and creative promotional strategies to leverage the strengths of lottery for the benefit of its retailers, and vice-versa.   Panelists will also expand on these successes to explore fresh new ideas for how Lottery can develop a more productive relationship with its big corporate accounts.

Moderator:  Rob Wesley, Director of Sales, Virginia Lottery

Panelists:

Mark Hagen, Senior Product Manager, Category Manager Lottery, 7-Eleven Inc.

Angie Saviano, Director, Retail Insights, Scientific Games

Pete Ramsey, Vice President Sales, Kentucky Lottery Corp.

Nikki Orcutt, Deputy Director Marketing, West Virginia Lottery

Adam Perlow, Chief Executive Officer, Hudson Alley Software

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015
 

LOTTERY EXPO 2015 Panel Discussion: Behavioral Economics Applied to Lottery

Thursday, 29 October 2015 22:00
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Ø Panel Discussion: Behavioral Economics Applied to Lottery

There is much talk about “convergence” in the industry.  The easy access to all forms of gaming is contributing to experimentation by the consumers, with consumers migrating from one game category to another.  What can Team Lottery do to ensure that amidst all this migrating, more of them will be migrating back to Lottery than to the other gaming options?  The need to identify and focus on the attributes that make Lottery uniquely appealing to the consumer is greater than ever.  How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?

Ø Moderator: Gary Gonder , Chief Branding Officer, Missouri Lottery

Panelists:

Ulli Appelbaum, Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

Daniel Cage, Chief Executive Officer, Linq3

Susan Golightly, Principal, CODEI Marketing Group

Larry Loss, Executive Vice President, Iowa Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 


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