Public Gaming Magazine March/April 2017

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Public Gaming Magazine

Sales/Marketing
Darrell Smith Vice President, Sales & Marketing, SMARTPLAY PDF Print E-mail
Friday, 11 May 2018 16:22

Turning the Draw into a Social Media and Marketing Event

Darrell Smith Vice President, Sales & Marketing

CLICK HERE TO WATCH

 
James Hutchinson, Senior Vice President Marketing & Product Development, Georgia Lottery Corp. PDF Print E-mail
Saturday, 16 December 2017 02:18

Getting More Mileage from Marketing

CLICK HERE TO WATCH

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Tracey Cohen Interim Executive Director of the DC Lottery, Innovative Games And Marketing Campaigns That Stretch The Budget PDF Print E-mail
Friday, 14 July 2017 15:51

Featuring the Community-Focused “Neighborhoods”

and “You Decide” games and the outside the box

marketing tactics of the DC Lottery

CLICK HERE TO WATCH “Neighborhoods”

 
Modernizing the Lottery at Retail PDF Print E-mail
Monday, 24 October 2016 22:35

LOTTERY EXPO 2016

Modernizing the Lottery at Retail: Retail is reinventing itself for the modern consumer.  CPG (Consumer Packaged Goods) companies are helping them do it, and we can’t expect them to look out for our interests.  Lottery needs to take the leadership role in this paradigm shift that will end up re-positioning the way products and services are sold at retail.  Too, "convenience" has become the modern consumers' priority.  That that will give rise to a new generation of 21st century convenience stores which should represent an opportunity for Lottery.  How can Lottery apply digital technology to enhance the player experience, how can Lottery create more co-promotions to help retailers achieve their own goals to sell more and drive store-traffic, and how can Lottery otherwise align with the modernization of the retail shopping experience?

Moderator:  Gary Gonder
Chief Branding Officer, Missouri Lottery

Click here to watch

 

This presentation contains a powerpoint presentation click here to view

Panelists:

Michelle Carney, Vice President, Marketing, IGT

Tracey Cohen, Interim Executive Director, D.C. Lottery and Charitable Gaming Control Board

Tom Dolan, District Sales Manager, Florida Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016  in Miami, Florida September 2016.

 

 
Max Goldstein Vice President Sales, Carmanah Signs PDF Print E-mail
Sunday, 16 October 2016 19:03

 

Max Goldstein

Vice President Sales, Carmanah Signs

Click here to watch

This presentation contains Powerpoint Slides click here to view

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016  in Miami, Florida September 2016.

 

 
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