You are here:   Home The Worldwide lottery industry is about raising funds for good causes.  PGRItalks  (brought to you by PGRI, Public Gaming Research Institute) is devoted to video presentations of top level management running lotteries around the world - sharing ideas for sales, marketing, technology, systems, structures for enhancing and increasing the money raised for each lottery's beneficiary. "Ideas for Good Causes Worth Spreading"  Riveting talks by remarkable people, free to the world.'
Sales/Marketing


Modernizing the Lottery at Retail

Monday, 24 October 2016 22:35
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Modernizing the Lottery at Retail: Retail is reinventing itself for the modern consumer.  CPG (Consumer Packaged Goods) companies are helping them do it, and we can’t expect them to look out for our interests.  Lottery needs to take the leadership role in this paradigm shift that will end up re-positioning the way products and services are sold at retail.  Too, "convenience" has become the modern consumers' priority.  That that will give rise to a new generation of 21st century convenience stores which should represent an opportunity for Lottery.  How can Lottery apply digital technology to enhance the player experience, how can Lottery create more co-promotions to help retailers achieve their own goals to sell more and drive store-traffic, and how can Lottery otherwise align with the modernization of the retail shopping experience?

Moderator:  Gary Gonder
Chief Branding Officer, Missouri Lottery

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Panelists:

Michelle Carney, Vice President, Marketing, IGT

Tracey Cohen, Interim Executive Director, D.C. Lottery and Charitable Gaming Control Board

Tom Dolan, District Sales Manager, Florida Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016  in Miami, Florida September 2016.

 

 

Max Goldstein Vice President Sales, Carmanah Signs

Sunday, 16 October 2016 19:03
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Max Goldstein

Vice President Sales, Carmanah Signs

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This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016  in Miami, Florida September 2016.

 

 

Julin Shaw, Senior Manager, Interactive, NeoPollard Interactive

Monday, 09 May 2016 00:14
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Julin Shaw, Senior Manager, Interactive, NeoPollard Interactive

The Virtuous Circle

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

 

Ulli Appelbaum Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

Sunday, 08 May 2016 23:23
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Ulli Appelbaum
Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

Using technology to trigger specific behavior and consumer response

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016
 

Keith Cash, Vice President Global CSP Services, Scientific Games Corp.

Wednesday, 04 May 2016 21:25
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Keith Cash

Vice President Global CSP Services, Scientific Games Corp.
How Supply Chain Solutions Drive Sales Growth

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016

 


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