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Panel Discussion: Creating the next generation of Instant and Draw-Game Products

Tuesday, 10 April 2018 18:26
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Panel Discussion: Creating the next generation of Instant and Draw-Game Products How are Lotteries integrating the new play styles of the modern consumer into the traditional lottery games? How can the product be modernized to put the impulse back into draw games, excite the core players, and attract new consumer groups? How can Product Life-cycle Management drive sales? How about integrating social networking into lottery gaming? Is optimization of current portfolio taking a back to basics approach?

Moderator: Rebecca Hargrove, President & CEO, Tennessee Education Lottery Corp., Executive Vice President, World Lottery Association (WLA)

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Panelists:

Bill Breslo, President, Diamond Game

Michelle Carney, Vice President, Strategic Customer Initiatives, IGT

Bret Toyne, Executive Director, MUSL

 

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