Panel Discussion: Retail Marketing, Merchandising, and Optimization
Panel Discussion: Retail Marketing, Merchandising, and Optimization. Retailers are modernizing Signage and Touchpoints both inside and outside of the store; and modernizing the physical retail environment in many other ways: Digital Menu Board; Digital Play-Stations, Mobile Apps, Social apps, Digitizing the POS, inlane sales. Lotteries are meeting the expectations of the modern consumer for digital tools that personalize the messaging and enhance the shopping experience. How can Lottery apply these Point-of-Sale tools to “up-sell” and otherwise get the attention of, and engage the shopper in the store? How can technology and POS tools be used to make it easier for the consumer to understand the portfolio of different products and make their selection? What else are progressive Lotteries doing to modernize, support their retail partners, and engage their players?
Moderator: Kevin Gass, Vice President, Lottery Gaming, BCLC Canada
Panelists:
Jarrod Cummins, Head of Gift Services, the Kroger Company
Alice Garland, Executive Director, North Carolina Education Lottery
Terry Presta, Executive Director, Kansas Lottery
Mike Purcell, Deputy Director Sales, Florida Lottery
Nat Worley, Vice President, Marketing & Retail Execution, IGT