Panel Discussion: Retail Marketing, Merchandising, and Optimization

Tuesday, 10 April 2018 17:23
Print PDF

Panel Discussion: Retail Marketing, Merchandising, and Optimization.  Retailers are modernizing Signage and Touchpoints both inside and outside of the store; and modernizing the physical retail environment in many other ways: Digital Menu Board; Digital Play-Stations, Mobile Apps, Social apps, Digitizing the POS, inlane sales. Lotteries are meeting the expectations of the modern consumer for digital tools that personalize the messaging and enhance the shopping experience. How can Lottery apply these Point-of-Sale tools to “up-sell” and otherwise get the attention of, and engage the shopper in the store?How can technology and POS tools be used to make it easier for the consumer to understand the portfolio of different products and make their selection? What else are progressive Lotteries doing to modernize, support their retail partners, and engage their players?

Moderator: Kevin Gass, Vice President, Lottery Gaming, BCLC Canada



Jarrod Cummins, Head of Gift Services, the Kroger Company

Alice Garland, Executive Director, North Carolina Education Lottery

Terry Presta, Executive Director, Kansas Lottery

Mike Purcell, Deputy Director Sales, Florida Lottery

Nat Worley, Vice President, Marketing & Retail Execution, IGT


Main Menu


Public Gaming Magazine November/December 2018

Public Gaming Magazine January/February 2017


125 x 125 banners


John White, Deputy Director Finance, New Jersey Lottery
John White Deputy Director Finance ...
Art Kiuttu, Senior Vice President, Lazlo
Art Kiuttu Senior Vice President L...
Max Goldstein, Vice President Sales, Carmanah Signs
Max Goldstein Vice President Sales ...
Mark Smith, Chief Marketing Officer, Linq3
Mark Smith Chief Marketing Officer ...
Andrew Crowe, Vice President, Worldpay Gaming
Andrew Crowe Vice President Worldp...
Sherry Soard Vending Solutions Manager INTRALOT US
Sherry Soard Vending Solutions Manage...