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Home Retail Retail Optimization: The outside-the-store Consumer Experience The Worldwide lottery industry is about raising funds for good causes.  PGRItalks  (brought to you by PGRI, Public Gaming Research Institute) is devoted to video presentations of top level management running lotteries around the world - sharing ideas for sales, marketing, technology, systems, structures for enhancing and increasing the money raised for each lottery's beneficiary. "Ideas for Good Causes Worth Spreading"  Riveting talks by remarkable people, free to the world.'

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Panel Discussion: Retail Optimization:  The outside-the-store Consumer Experience
How can Lottery further optimize its whole eco-system of consumer touch-points (advertising, store POS, digital and social connections, etc.) towards the goal of creating a relationship with the consumer.  How can Lottery do more to leverage its massive online connection to millions of consumers?  How can Lottery do more to build loyalty and engagement by getting players to register, and to use its websites and social media connection to drive traffic to Retail?  How can Lottery leverage that into heightened Retailer motivation and Lottery sales?

Moderator: Gary Gonder, Chief Branding Officer, Missouri Lottery
David Barden, Executive Diector, New Mexico Lottery
Kevin Gass, Vice President, Lottery Gaming, BCLC (British Columbia)
Bill Thorburn, Group Executive – Lotteries (International), Tatts Group Limited

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016  in New York City, NY April 2016.  Copyright © 2016