SMART-TECH 2015 - Interactive Goes Mainstream Panel Discussion - Moderator: Scott Bowen, Commissioner, Michigan Lottery

Sunday, 17 May 2015 07:23
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Interactive Goes Mainstream

Everyone is online, connecting with merchants, with information resources, and with each other. Lotteries’ huge brand awareness is already driving huge website traffic. How are successful lotteries leveraging this online connection to drive consumer engagement, disseminate information, and drive sales? How are some lotteries positioning themselves for a successful long-term sustainable business by integrating interactive strategies into every aspect of the business?

Moderator: Scott Bowen, Commissioner, Michigan Lottery

Click here to watch

Panelists: (left to right)
Danny Bogus
, Deputy Commissioner of Gaming Operations, Michigan Lottery

Richard Bateson
, Commercial Director/Senior Vice President Sales & Marketing at Camelot Global

Debbie Alford
, Chief Executive Officer, Georgia Lottery Corp
Doug Pollard
, Co-Chief Executive Officer, Pollard Banknote

This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2015  at the Marriott Marquis in New York City, March 2015

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