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SMART-TECH 2015 - Panel Discussion: Retail Modernization Drives Lottery Modernization -Moderator: May Scheve Reardon, Executive Director, Missouri Lottery

Wednesday, 13 May 2015 19:49
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Panel Discussion: Retail Modernization Drives Lottery Modernization

Retail is changing. What can Team Lottery do to make sure make sure that Retail Modernization results in increased sales of its products?  Merchandising and POS trends, demand for better data capture and analyses and reporting, transaction processing technologies, increased consumer options like self-serve and digital connections, cross-promotional marketing, adding entertainment value to the in-store shopping experience. Integrating Retailer products into Lottery promotions, and vice-versa. How can Team Lottery continue to modernize itself to take full advantage of these trends?

Moderator:   May Scheve Reardon, Executive Director, Missouri Lottery

Click here to watch

Panelists: (from left to right on the video)
Brian Roberts, President North America, Jumbo Interactive
Daniel Cage, Chief Executive Officer, Linq3
Adam Perlow, Chief Executive Officer, Hudson Alley Software
Sarah Taylor, Executive Director, Hoosier Lottery
Max Goldstein, Vice President Sales, Carmanah Signs/Stratacache

This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2015  at the Marriott Marquis in New York City, March 2015

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