SMART-TECH 2015 Panel Discussion: Nationalizing Brand Messaging and Public Relations; Terry Rich Moderator CEO Iowa Lottery

Friday, 08 May 2015 21:14
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Panel Discussion

Panel Discussion: Nationalizing Brand Messaging and Public Relations

Nurturing a positive public persona is key for all brands. Multibillion dollar companies all have public relations departments that build the brand image on the national level, not just the local level. Lottery’s counterparts in the gaming and casino gambling industries certainly have very well-funded PR machines. How can Team Lottery carve out a more prominent place in the national consumer consciousness, and promote a positive public image for Brand Lottery on the national stage? (Yes, we do need to deal with limitations on self-promoting PR; and the fact that 45 lotteries do not have identical PR agendas. But still …)

Moderator: Terry Rich, Chief Executive Officer, Iowa Lottery and President of the North American Association of State & Provincial Lotteries (NASPL)
Panelists:
Gerald Aubin, Executive Director, Rhode Island Lottery
Gary Gonder, Chief Branding Officer, Missouri Lottery
Cynthia O’Connell, Secretary, Florida Lottery
Click here to watch

This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2015 at the Marriott Marquis, New York City, March 2015

 

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