LOTTERY EXPO2013-Panel Discussion: Execution, Multi-State Collaboration: Moderator: Terry Rich, CEO, Iowa Lottery

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Panel Discussion: Execution, Multi-State Collaboration:  Review and assess the current state of multi-state game performance.  What are the opportunities and obstacles to overcome in the path towards fresh, new, out-of-the-box, multi-state game concepts and promotional and marketing initiatives.  What are some specific multi-state ideas and proposals that should be moved to the front-burner?  What is the potential for national advertising & promotional initiatives; and standardized order-fulfilment/transaction processing?
Moderator: Terry Rich, CEO, Iowa Lottery Panelists:
Steve Saferin
, President Properties Group and Chief Creative Officer, Scientific Games
Chuck Strutt, Executive Director, Multi-State Lottery Association (MUSL)
Henry Oakes, Sales Director, Geonomics
Gregory Smith, Executive Director, Vermont Lottery

n Panel Discussion: Execution, Multi-State Collaboration:  Review and assess the current state of multi-state game performance.  What are the opportunities and obstacles to overcome in the path towards fresh, new, out-of-the-box, multi-state game concepts and promotional and marketing initiatives.  What are some specific multi-state ideas and proposals that should be moved to the front-burner?  What is the potential for national advertising & promotional initiatives; and standardized order-fulfilment/transaction processing?

Moderator: Terry Rich, CEO, Iowa Lottery
Panelists:
Henry Oakes, Sales Director, Geonomics

Steve Saferin, President Properties Group and Chief Creative Officer, Scientific Games
Gregory Smith , Executive Director, Vermont
Chuck Strutt, Executive Director, Multi-State Lottery Association (MUSL)

To watch on IPHONE or IPAD click here This presentation is in 4 parts - Click here for Part 1 and then return to this page to watch the other sections.    Click here for Part 2 Click here for Part 3 Click here for Part 4

This presentation is in two parts - click here to watch part 2 This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2013  in Miami, Florida November 2013.

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