Paul Sternburg, Executive Director of the Massachusetts Lottery

 

 

 

 

 

 

 

 

Paul Sternburg

Executive Director of the Massachusetts Lottery

How do you increase sales when your market penetration is highest in the country (as measured in per cap' sales), you already have a retailer per cap' ratio of better than 1/1000, and your ad' budget gets cut to practically nothing?  The MASS Lottery experience.

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This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2012  in New York City, March 2012.

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