The Worldwide lottery industry is about raising funds for good causes.  PGRItalks  (brought to you by PGRI, Public Gaming Research Institute) is devoted to video presentations of top level management running lotteries around the world - sharing ideas for sales, marketing, technology, systems, structures for enhancing and increasing the money raised for each lottery's beneficiary. "Ideas for Good Causes Worth Spreading"  Riveting talks by remarkable people, free to the world.'

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Paul Sternburg, Executive Director of the Massachusetts Lottery PDF Print E-mail
Tuesday, 24 April 2012 16:09

 

 

 

 

 

 

 

 

Paul Sternburg

Executive Director of the Massachusetts Lottery

How do you increase sales when your market penetration is highest in the country (as measured in per cap' sales), you already have a retailer per cap' ratio of better than 1/1000, and your ad' budget gets cut to practically nothing?  The MASS Lottery experience.

This presentation has a Powerpoint Presentation Please click to view the slides while you watch the movie

This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2012  in New York City, March 2012.