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Scott Bowen, Commissioner of the Michigan Lottery
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Margaret DeFrancisco,Senior Vice President, Corporate Development Pollard Banknote “The Space Between”
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Special Video from the Florida Lottery and Camelot Group: What do our consumers think? Why not just ask them ... ?
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LotteryExpo2012-Jennifer Westbury Executive Vice President Sales & Customer Development, Pollard Banknote Lottery Tryvertising - Isn't that an Oxymoron?
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Management Structure

Panel Discussion: Outsourcing the Sales Force; Opportunities and Challenges - Texas Lottery Case Study
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LotteryExpo2012-Panel Discussion: Private Manager Agreement versus traditional government operator model: Pros and Cons Part 1
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Lottery Expo-Elephant in the Room: Panel Discussion and Q & A -
Management Structures and Operatio...
Helsinki-Constantinos Antonopoulos, CEO INTRALOT S.A.
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Lottery Expo-Matt Osgood, Vice President of Marketing, Camelot Global Services Presentation
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Lottery Expo 2011 -“Not For the Faint of Heart Panel Discussion and Q & A”
“Not For the Faint of Heart Pane...
Lottery Expo 2011-Jim Kennedy, Chief Marketing Officer, Scientific Games
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Helsinki-Jaymin Patel, President and CEO of GTECH Corporation
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Internet

Brian Roberts, President Jumbo Interactive North America "Revitalizing the Retail Network Through Digital Channels"
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LotteryExpo2012-Brian Roberts President, Jumbo Interactive North America Focus on Latin America
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LotteryExpo2012-The Internet: Is it more than a channel for distribution, or is its role as an e-commerce POS all that’s really important? Part 1
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LotteryExpo2012-Brian Roberts President, Jumbo Interactive North America Lotteries and the Internet - Revolution or Evolution?
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James Oakes, CEO & Founder of Roboreus/GeoSweep -A GTECH approved partner
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Salim Adatia, TST a Gaming Lab's (GLI) Company
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Marcus Geiss, Executive Board Director of Tipp24 SE
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Jenny Canfield, Director for Operations, Minnesota Lottery
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Wojtek Bachorski, Chief Sales Officer, Advant Games
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SMART-TECH 2012-- Integrating the Internet into the channel mix so that everyone wins
Moderator:  Rebecca Hargrove,...
Paul Sternburg, Executive Director of the Massachusetts Lottery PDF Print E-mail
Tuesday, 24 April 2012 16:09

 

 

 

 

 

 

 

 

Paul Sternburg

Executive Director of the Massachusetts Lottery

How do you increase sales when your market penetration is highest in the country (as measured in per cap' sales), you already have a retailer per cap' ratio of better than 1/1000, and your ad' budget gets cut to practically nothing?  The MASS Lottery experience.

This presentation has a Powerpoint Presentation Please click to view the slides while you watch the movie

This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2012  in New York City, March 2012.
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