The Worldwide lottery industry is about raising funds for good causes.
PGRItalks (brought to you by
PGRI, Public Gaming Research Institute) is devoted to video presentations of top level management running lotteries around the world - sharing ideas for sales,
marketing, technology, systems, structures for enhancing and increasing the
money raised for each lottery's beneficiary. "Ideas for Good Causes Worth Spreading"
Riveting talks by remarkable people, free to the world.'
Paul Sternburg, Executive Director of the Massachusetts Lottery
Tuesday, 24 April 2012 16:09
Executive Director of the Massachusetts Lottery
How do you increase sales when your market penetration is highest in the country (as measured in per cap' sales), you already have a retailer per cap' ratio of better than 1/1000, and your ad' budget gets cut to practically nothing? The MASS Lottery experience.