PGRI TALKS -"Ideas
for Good Causes Worth Spreading"brought
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Gaming Research Institute.Our
objective is to become an invaluable resource that truly
connects the entire world to the leaders of this industry,
their thoughts and perspectives on the issues, and the news
and background information that gives additional context and
meaning to those thoughts and perspectives. Watch the excellent presentations from LOTTERY EXPO 2015.
Paul Sternburg, Executive Director of the Massachusetts Lottery
Tuesday, 24 April 2012 16:09
Executive Director of the Massachusetts Lottery
How do you increase sales when your market penetration is highest in the country (as measured in per cap' sales), you already have a retailer per cap' ratio of better than 1/1000, and your ad' budget gets cut to practically nothing? The MASS Lottery experience.