SMART-TECH 2012- Nikki Orcutt, Deputy Director Marketing, West Virginia Lottery
Tuesday, 24 April 2012 16:06
Nikki Orcutt Deputy Director Marketing, West Virginia Lottery
Play styles are converging across multiple channels, but there remains a distinct lottery player profile and the customer-centric approach stays clear and focused on that. Connecting the dots, understanding the lottery player profile, and integrating a coherent brand across multiple channels that include traditional retail, VLT's, internet, and mobile will be key to attracting new customers and sustaining lottery revenues.