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Scott Bowen, Commissioner of the Michigan Lottery
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Margaret DeFrancisco,Senior Vice President, Corporate Development Pollard Banknote “The Space Between”
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Special Video from the Florida Lottery and Camelot Group: What do our consumers think? Why not just ask them ... ?
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LotteryExpo2012-Jennifer Westbury Executive Vice President Sales & Customer Development, Pollard Banknote Lottery Tryvertising - Isn't that an Oxymoron?
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Management Structure

Panel Discussion: Outsourcing the Sales Force; Opportunities and Challenges - Texas Lottery Case Study
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LotteryExpo2012-Panel Discussion: Private Manager Agreement versus traditional government operator model: Pros and Cons Part 1
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“Not For the Faint of Heart Pane...
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Internet

Brian Roberts, President Jumbo Interactive North America "Revitalizing the Retail Network Through Digital Channels"
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LotteryExpo2012-Brian Roberts President, Jumbo Interactive North America Focus on Latin America
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LotteryExpo2012-The Internet: Is it more than a channel for distribution, or is its role as an e-commerce POS all that’s really important? Part 1
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LotteryExpo2012-Brian Roberts President, Jumbo Interactive North America Lotteries and the Internet - Revolution or Evolution?
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James Oakes, CEO & Founder of Roboreus/GeoSweep -A GTECH approved partner
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Salim Adatia, TST a Gaming Lab's (GLI) Company
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Marcus Geiss, Executive Board Director of Tipp24 SE
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Jenny Canfield, Director for Operations, Minnesota Lottery
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Wojtek Bachorski, Chief Sales Officer, Advant Games
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SMART-TECH 2012-- Integrating the Internet into the channel mix so that everyone wins
Moderator:  Rebecca Hargrove,...
SMART-TECH 2012- Nikki Orcutt, Deputy Director Marketing, West Virginia Lottery PDF Print E-mail
Tuesday, 24 April 2012 16:06

 

 

 

 

 

 

 

 

Nikki Orcutt
 Deputy Director Marketing, West Virginia Lottery

Play styles are converging across multiple channels, but there remains a distinct lottery player profile and the customer-centric approach stays clear and focused on that.   Connecting the dots, understanding the lottery player profile, and integrating a coherent brand across multiple channels that include traditional retail, VLT's, internet, and mobile will be key to attracting new customers and sustaining lottery revenues.

This presentation is in multiple parts - click here to watch Part 2

This presentation has a Powerpoint Presentation Please click to view the slides while you watch the movie

This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2012  in New York City, March 2012.
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