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Lottery Expo 2011-Panel Discussion: Extending the Power of multi-state collaboration

Monday, 14 November 2011 21:08
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Moderated by Terry Rich, CEO Iowa Lottery Panelists: Jim Haynes, Executive Director, Nebraska Lottery; Alan Yandow, Executive Director, Vermont Lottery; Kevin Gass, Vice President of Lottery Games, BCLC; Chuck Strutt, Executive Director, Multi-State Lottery Association (MUSL)

 

 

 

 

 

 

 

 

Panel Discussion: Extending the Power of multi-state collaboration 
Collaborating on the lotto games has proven to be a tremendous driver of Lottery success. So why stop there?  What are the new game concepts and how will the increasing number of multi-jurisdictional games need to be differentiated?  What drives player behavior and how can the games be evolved to meet the whole spectrum of buyer motives?  How can lotteries work together to truly get the most out of the multi-jurisdictional games?  How can the input of commercial partners be integrated earlier in the process?  Lotteries all stand to benefit by elevating the role of creative collaboration to the top priority it deserves. We all know there are obstacles. But how can we overcome those obstacles and make our dreams come true?

Moderated by Terry Rich, CEO Iowa Lottery
Panelists:
Jim Haynes, Executive Director, Nebraska Lottery
Alan Yandow, Executive Director, Vermont Lottery
Kevin Gass
, Vice President of Lottery Games, BCLC
Chuck Strutt, Executive Director, Multi-State Lottery Association (MUSL)

 

This presentation contains a Power Point presentation click here to open,

This is a multipart presentation please click here to see part 2

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2011
September 20-22, Loews Miami Beach Hotel, Miami, Florida