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PGRItalks (brought to you by
PGRI, Public Gaming Research Institute) is devoted to video presentations of top level management running lotteries around the world - sharing ideas for sales,
marketing, technology, systems, structures for enhancing and increasing the
money raised for each lottery's beneficiary. "Ideas for Good Causes Worth Spreading"
Riveting talks by remarkable people, free to the world.'
Lottery Expo-Marcy Jackson Chief Financial Officer, Florida Lottery -The Flamingo Forum: The Florida Lottery’s New Tool for Staying in Touch with Players and Retailers
Monday, 14 November 2011 21:03
Chief Financial Officer, Florida Lottery
The Flamingo Forum: The Florida Lottery’s New Tool for Staying in Touch with Players and Retailers - a path towards real-time market feedback that drives promotional and marketing strategy, potential game launches, and operational improvements