Panel Discussion: Retail Marketing, Merchandising, and Optimization

Tuesday, 10 April 2018 17:23
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Panel Discussion: Retail Marketing, Merchandising, and Optimization.  Retailers are modernizing Signage and Touchpoints both inside and outside of the store; and modernizing the physical retail environment in many other ways: Digital Menu Board; Digital Play-Stations, Mobile Apps, Social apps, Digitizing the POS, inlane sales. Lotteries are meeting the expectations of the modern consumer for digital tools that personalize the messaging and enhance the shopping experience. How can Lottery apply these Point-of-Sale tools to “up-sell” and otherwise get the attention of, and engage the shopper in the store?How can technology and POS tools be used to make it easier for the consumer to understand the portfolio of different products and make their selection? What else are progressive Lotteries doing to modernize, support their retail partners, and engage their players?

Moderator: Kevin Gass, Vice President, Lottery Gaming, BCLC Canada


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Panelists:

Jarrod Cummins, Head of Gift Services, the Kroger Company

Alice Garland, Executive Director, North Carolina Education Lottery

Terry Presta, Executive Director, Kansas Lottery

Mike Purcell, Deputy Director Sales, Florida Lottery

Nat Worley, Vice President, Marketing & Retail Execution, IGT

 

 

Driving Retail Growth with Internet Sales Shannon DeHaven, Deputy Director of Digital Operations, Michigan Lottery

Tuesday, 10 April 2018 17:30
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Driving Retail Growth with Internet Sales

Shannon DeHaven, Deputy Director of Digital Operations, Michigan Lottery

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Panel Discussion: Forging the Digital Connection with Consumers

Tuesday, 10 April 2018 17:38
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Panel Discussion: Forging the Digital Connection with Consumers Progressive U.S. lotteries are leveraging the massive traffic they have on their websites to build the digital relationship with the players that is the foundation for long-term success. Consumers now expect seamless hand-offs between technology and in-store visits.  Heightened expectations for enhanced shopping experiences are driving the need for lotteries to leverage all consumer touch-points in unprecedented ways. Building digital relationships with players through website traffic, loyalty programs, and second chance promotions is part of the process.  Integrating that with in-store digital vehicles like Branded Gift Cards and Player Payment and awards solutions and further digitizing the retail shopping experience is another part.  What is being done to optimize the potential of these efforts? What are the measures of success? How can lotteries’ digital connection be used to drive retail foot traffic, and how can that be leveraged to further drive retailer commitment and increase lottery sales?

Moderator: Paul Jason, CEO, PGRI


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Panelists:

Jamie Davison, Vice President, Digital Gaming and Innovation, Atlantic Lottery

Shannon DeHaven, Deputy Director of Digital Operations, Michigan Lottery

Jessica DiOrio Dunn, Senior Director, Business Planning and Customer Engagement, Scientific Games Corporation

Andrew Leeper, Creative and Brand Strategy Coordinator, Texas Lottery

Fivi Rondiri, Corporate Marketing Manager, Intralot USA

 

Beyond the Dollars: Maximizing Impact for our Beneficiaries Gregg Edgar, Executive Director Arizona Lottery

Tuesday, 10 April 2018 17:43
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Beyond the Dollars: Maximizing Impact for our Beneficiaries

Gregg Edgar, Executive Director Arizona Lottery

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Innovations Driving Results Teresa Immel, Director Sales & Marketing, Schafer Systems

Tuesday, 10 April 2018 17:48
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Innovations Driving Results

Teresa Immel, Director Sales & Marketing, Schafer Systems

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Generation Cashless Christopher Granger, Business Development Manager, VISA

Tuesday, 10 April 2018 17:50
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Generation Cashless

Christopher Granger, Business Development Manager, VISA

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Driving strategic transformation through product innovation, retailer distribution and player diversification Mark Smith Chief Marketing Officer, Linq3

Tuesday, 10 April 2018 19:13
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Driving strategic transformation through product innovation, retailer distribution and player diversification

Mark Smith Chief Marketing Officer, Linq3

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Panel Discussion: Multi-State Collaboration Moderator: Tom Delacenserie, President and CEO, Kentucky Lottery Corporation

Tuesday, 10 April 2018 17:54
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Panel Discussion: Multi-State Collaboration: A cornerstone to modernization is to work together to standardize business process, procedure, and technologies across jurisdictional boundaries. Significant progress has been made, and the industry is on the cusp of important breakthroughs. How are costs, responsibilities, and authority allocated when the costs and benefits vary by jurisdiction? What are the governance issues that need to be addressed? How are these being applied to implementation of API and to further meet the needs of multi-state retailers? How might the community of lotteries share resources for nation-wide (or at least multi-jurisdictional) branding, messaging, advertising, and promotion, and capture and organization of data for NASPL Matrix, etc.?

Moderator: Tom Delacenserie, President and CEO, Kentucky Lottery Corporation


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Panelists:

Andy Davis, Chief Financial & Information Systems Officer, Tennessee Lottery Corp.

Jim Poppell, Secretary, Florida Lottery

Paul Riley, Vice President, Innovation & Transformation, IGT

Terry Rich, President & Chief Executive Officer, Iowa Lottery

 

 

Panel Discussion What are the implications for Lottery and the broader games-of-chance industry if the federal prohibition of Sports-Betting is lifted?

Tuesday, 10 April 2018 18:07
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Panel Discussion What are the implications for Lottery and the broader games-of-chance industry if the federal prohibition of Sports-Betting is lifted?

Moderator: Paul Jason, Chief Executive Officer PGRI Public Gaming

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Panelists:

Mark Hichar, Partner, Hinkley, Allen Law Firm, Chair of Gaming Law Practice

Vernon Kirk, Executive Director, Delaware Lottery


 

Gregory Smith, Executive Director, Illinois Lottery SMART-TECH 2018 Keynote Speech:

Sunday, 08 April 2018 19:45
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Keynote Speech

Gregory Smith

Executive Director, Illinois Lottery

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The NASPL API as the Foundation for Future Lottery Sales and Expanding Lottery Distribution Tony Fontaine, Vice President, Business Development Lottery, INCOMM

Tuesday, 10 April 2018 18:12
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The NASPL API as the Foundation for Future Lottery Sales and Expanding Lottery Distribution

Tony Fontaine

Vice President, Business Development Lottery, INCOMM

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Make Your Retailer Partnerships Work Mark Castellana Senior Vice President, Partner Development, Lazlo326

Tuesday, 10 April 2018 18:47
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Make Your Retailer Partnerships Work

Mark Castellana Senior Vice President, Partner Development, Lazlo326

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The Role of Content for Long Term Lottery Success Michelle Carney, Vice President, Strategic Customer Initiatives, IGT Kevin Gass, Vice President Lottery Gaming, BCLC Lottery

Tuesday, 10 April 2018 18:21
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The Role of Content for Long Term Lottery Success

Michelle Carney, Vice President, Strategic Customer Initiatives, IGT

Kevin Gass, Vice President Lottery Gaming, BCLC Lottery

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Panel Discussion: Creating the next generation of Instant and Draw-Game Products

Tuesday, 10 April 2018 18:26
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Panel Discussion: Creating the next generation of Instant and Draw-Game Products How are Lotteries integrating the new play styles of the modern consumer into the traditional lottery games? How can the product be modernized to put the impulse back into draw games, excite the core players, and attract new consumer groups? How can Product Life-cycle Management drive sales? How about integrating social networking into lottery gaming? Is optimization of current portfolio taking a back to basics approach?

Moderator: Rebecca Hargrove, President & CEO, Tennessee Education Lottery Corp., Executive Vice President, World Lottery Association (WLA)

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Panelists:

Bill Breslo, President, Diamond Game

Michelle Carney, Vice President, Strategic Customer Initiatives, IGT

Bret Toyne, Executive Director, MUSL

 

 

Gary Gonder, Chief Branding Officer, Missouri Lottery - PGRI Lifetime Achievement Award

Tuesday, 10 April 2018 18:00
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PGRI Lifetime Achievement Award for Decades of Distinguished Public Service:

Gary Gonder, Chief Branding Officer, Missouri Lottery

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Andy Davis, Chief Financial & Information Systems Officer, Tennessee Lottery Corp. - PGRI Lifetime Achievement Award

Tuesday, 10 April 2018 17:57
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PGRI Lifetime Achievement Award for Decades of Distinguished Public Service:

Andy Davis, Chief Financial & Information Systems Officer, Tennessee Lottery Corp

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Invitation to World Lottery Summit in Buenos Aires, Argentina

Tuesday, 10 April 2018 18:30
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Invitation to World Lottery Summit in Buenos Aires, Argentina

Rebecca Hargrove President & CEO, Tennessee Education Lottery Corp., Executive Vice President, World Lottery Association (WLA)

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James Hutchinson, Senior Vice President Marketing & Product Development, Georgia Lottery Corp.

Saturday, 16 December 2017 02:18
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Getting More Mileage from Marketing

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Paul Riley, Vice President Product Innovation and Research & Development, IGT

Friday, 15 December 2017 23:09
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The Critical “C’s” of Retail Modernization

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Vasia Bakalis, Marketing Director, INTRALOT

Friday, 15 December 2017 22:24
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Lotteries leading the VLT monitoring projects

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Art Kiuttu, Senior Vice President Lottery & Gaming Solutions, Lazlo326

Saturday, 16 December 2017 02:04
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Bringing lottery play into the mobile world

 

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Adam Caughill, Director, Business Development, OLG

Saturday, 16 December 2017 01:54
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In-Lane sales and Digital Menu Boards:

 

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Kevin Morse, Senior Market Development Manager, Grover Gaming

Saturday, 16 December 2017 01:21
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Other ways you can expand the Lottery footprint

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John Heinen, Senior Vice President COAM (Coin Operated Amusement Machines), Georgia Lottery

Friday, 15 December 2017 23:43
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Expanding the Lottery footprint by capturing the "gray" gaming markets

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Frank Suarez, Deputy Executive Director of Brand Management and Communications, North Carolina Education Lottery

Friday, 15 December 2017 22:57
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Increasing Convenience at Retail to Drive Lottery Sales

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