LOTTERY EXPO 2015 Panel Discussion: Behavioral Economics Applied to Lottery

Thursday, 29 October 2015 22:00
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Ø Panel Discussion: Behavioral Economics Applied to Lottery

There is much talk about “convergence” in the industry.  The easy access to all forms of gaming is contributing to experimentation by the consumers, with consumers migrating from one game category to another.  What can Team Lottery do to ensure that amidst all this migrating, more of them will be migrating back to Lottery than to the other gaming options?  The need to identify and focus on the attributes that make Lottery uniquely appealing to the consumer is greater than ever.  How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?

Ø Moderator: Gary Gonder , Chief Branding Officer, Missouri Lottery

Panelists:

Ulli Appelbaum, Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

Daniel Cage, Chief Executive Officer, Linq3

Susan Golightly, Principal, CODEI Marketing Group

Larry Loss, Executive Vice President, Iowa Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

LOTTERY EXPO 2015 Betting on Interactive - Panel Discussion

Saturday, 26 September 2015 19:18
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Ø Panel Discussion: Betting on Interactive: Presentation and Panel Discussion

Everyone is online, connecting with merchants, with information resources, and with each other.  Lotteries’ huge brand awareness is already driving huge website traffic.   How are successful lotteries leveraging this online connection to drive consumer engagement, drive sales, and disseminate information?  How are lotteries integrating interactive strategies into every aspect of the business to position themselves for successful long-term sustainable growth?

Moderator: Paul Jason, CEO, Public Gaming Research Institute (PGRI)

Richard Bateson, Senior Vice President Sales & Marketing, Camelot Global
Andrew Crowe, Vice President of i-Lottery, IGT
Mary Neubauer, Vice President, External Relations, Iowa Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

Lottery Industry Hall of Fame Induction Jay Gendron

Wednesday, 28 October 2015 19:07
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PGRI Lottery Industry North American Hall of Fame Induction Ceremony October 15, 2015 @ NASPL in Dallas Texas

Jay Gendron
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Senior Vice President, North America, IGT

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at NASPL 2015, Dallas, Texas  Copyright © 2015

 

Lottery Industry Hall of Fame Induction Jim O'Brien

Wednesday, 28 October 2015 19:51
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PGRI Lottery Industry North American Hall of Fame Induction Ceremony October 15, 2015 @ NASPL in Dallas Texas

Jim O'Brien Click here to watch
Strategic Marketing Vice President, Scientific Games Corporation

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at NASPL 2015, Dallas, Texas  Copyright © 2015

 

 

Lottery Industry Hall of Fame Induction Doug Pollard

Wednesday, 28 October 2015 19:43
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PGRI Lottery Industry North American Hall of Fame Induction Ceremony October 15, 2015 @ NASPL in Dallas Texas

Doug Pollard Click here to watch
Co-Chief Executive Officer, Pollard Banknote Limited

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at NASPL 2015, Dallas, Texas  Copyright © 2015

 

Lottery Industry Hall of Fame Induction Tom Shaheen

Wednesday, 28 October 2015 19:11
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PGRI Lottery Industry North American Hall of Fame Induction Ceremony October 15, 2015 @ NASPL in Dallas Texas

Tom Shaheen Click here to watch
Executive Vice President, LINQ3

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at NASPL 2015, Dallas, Texas  Copyright © 2015

 

Linda Turner, Sales Manager, Lottery Division Pro-Lite Lottery Solutions

Wednesday, 28 October 2015 01:00
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Linda Turner, Sales Manager, Lottery Division

Pro-Lite Lottery Solutions

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This video presentation is brought to you by Public Gaming Research Institute and was recorded at the EL LOTTERIES CONGRESS 2015 June 8-11th Oslo, Norway hosted by NORSK TIPPING Copyright © 2015

 

Ian Freeman, Chief Commercial Officer Kambi Sports Solutions

Monday, 05 October 2015 16:50
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Ian Freeman, Chief Commercial Officer

Kambi Sports Solutions

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This video presentation is brought to you by Public Gaming Research Institute and was recorded at the EL LOTTERIES CONGRESS 2015 June 8-11th Oslo, Norway hosted by NORSK TIPPING   Copyright © 2015

 

LOTTERY EXPO 2015 Terry Rich President & Chief Executive Officer, Iowa Lottery

Sunday, 27 September 2015 00:16
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Terry Rich

President & Chief Executive Officer, Iowa Lottery

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

LOTTERY EXPO 2015 Scott Bowen, Commissioner, Michigan Lottery; Danny Bogus, Director i-Gaming, Michigan Lottery

Saturday, 26 September 2015 19:11
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Scott Bowen & Danny Bogus

Scott Bowen, Commissioner, Michigan Lottery; Danny Bogus, Director i-Gaming, Michigan Lottery

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

Chryssa Amanatidou, Gayle Kennedy, Edith McCarthy recipients of the inagural PGRI Collaboration Award

Saturday, 26 September 2015 22:31
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PGRI Collaboration Award. Three Lottery Industry Leaders, Chryssa Amanatidou, Senior Manager of Public Relations & CSR, INTRALOT; Gayle Kennedy, Director, Tradeshows and Special Events (recently retired), Scientific Games Corporation; Edith McCarthy, Director, Benchmarks, Tradeshows, and Events, IGT were presented with the inaugural PGRI Collaboration Award for their vision, breakthrough initiatives, and action in forging creative collaborations which have contributed to the great success of Government Lotteries.   Click here to watch

 

LOTTERY EXPO 2015 Conference Introduction Paul Jason Chief Executive Officer, Public Gaming Research Institute (PGRI)

Saturday, 26 September 2015 21:50
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Paul Jason

Chief Executive Officer, Public Gaming Research Institute (PGRI)

Click here to watch LOTTERY EXPO 2015 Introduction

The theme that has been central to all of our conferences 'Collaboration' cuts to the heart of everything we are doing - the differences that separate us are not nearly as profound as the commonalities that could potentially bring us together.

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

Photo Collage of Lottery Expo 2015

Saturday, 26 September 2015 20:13
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Photo Collage of Lottery Expo 2015

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

LOTTERY EXPO 2015 Gordon Medenica, Director, Maryland Lottery and Gaming Control Agency

Saturday, 26 September 2015 17:06
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Gordon Medenica

Director, Maryland Lottery and Gaming Control Agency

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

LOTTERY EXPO 2015 Mike Purcell, Director of Sales at State of Florida

Saturday, 26 September 2015 18:39
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Mike Purcell

Director of Sales at State of Florida

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

LOTTERY EXPO 2015 Wojciech Szil CEO, Totalizator Sportowy

Saturday, 26 September 2015 23:12
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Wojciech Szil

CEO, Totalizator Sportowy, Poland

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

Gardner Gurney, Acting Director of the Division of the Lottery, 2015 recipient of the Major Peter J. O’Connell Lifetime Achievement Award

Saturday, 26 September 2015 18:56
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Gardner Gurney

Executive Deputy Director of the New York Gaming Commission and its Acting Director of the Division of the Lottery

Peter J. O'Connell Lottery Lifetime Achievement Award

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

Larry Loss, Executive Vice President, Iowa Lottery, 2015 Recipient Peter J. O'Connell Lottery Lifetime Achievement Award

Saturday, 26 September 2015 19:00
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Larry Loss

Executive Vice President, Iowa Lottery

Peter J. O'Connell Lottery Lifetime Achievement Award

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

LOTTERY EXPO 2015 Adam Perlow CEO at Hudson Alley Software

Saturday, 26 September 2015 17:27
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Adam Perlow

CEO at Hudson Alley Software

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This presentation contains Powerpoint Slides click here to view

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

LOTTERY EXPO 2015 Paul Riley Vice President Product Innovation and R & D IGT

Saturday, 26 September 2015 19:09
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Paul Riley

Vice President Product Innovation and R & D IGT

This presentation contains Powerpoint Slides click here to view

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

LOTTERY EXPO 2015 Fivi Rondiri Corporate Marketing Coordinator, INTRALOT

Saturday, 26 September 2015 20:50
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Fivi Rondiri

Corporate Marketing Coordinator, INTRALOT

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

LOTTERY EXPO 2015 Brad Cummings Chief Executive Officer, EquiLottery

Saturday, 26 September 2015 21:07
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Brad Cummings

President & CEO, EquiLottery

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This presentation contains Powerpoint Slides click here to view

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

LOTTERY EXPO 2015 Shay Wahl Sales and Marketing Manager at Schafer Systems, Inc.

Saturday, 26 September 2015 23:28
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Shay Wahl

Sales and Marketing Manager at Schafer Systems, Inc.

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This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015

 

SCENES from: SMART-TECH 2015 video photo collage with music

Monday, 20 April 2015 19:15
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2 minute video photo collage with music -Click here to watch (turn sound on)

 
 
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